009: Why I Decided To Run Ads

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For the first time this month after six years of podcasting, you may notice something new: ads. This week I’m sharing my behind-the-business logic on “going pro,” with ads as one piece of my strategy to turn this show into a primary source of income. That way I can dedicate more time and energy to it, creating the best possible content for all of you!

I share why I switched to Megaphone for hosting, and why I opted into their ads marketplace despite years of resisting ads in general (a big piece of that was not wanting to negatively impact your listening experience!). My thoughts on host-read ads haven’t changed: I must authentically love and use that product or service in order to talk about something with full integrity.

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📘 Books Mentioned: Pivot

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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010: Batching & Boundaries with John Lee Dumas

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008: Honor Thy Label with Gero Leson of Dr. Bronner