021: Navigating the Business Model Crucible With Jo-Na Williams

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Jo-Ná’s aha-moment came five years into running her law practice, at a time when in theory she was thriving: serving the most successful “famous” entrepreneurs in her industry, with 11 employees and more work than they could handle. And yet, that crush of work with lax boundaries led her straight to burnout.

Unsure how to step out of the operations to take a break, Jo-Ná started subconsciously sabotaging her business—just so she could feel free again. Now, five years later, she is thriving and more energetically aligned with her practice and clients than ever. Jo-Ná reconnected with her love of being a lawyer (and now a spiritual counselor), after making crucial business model shifts that put her own joy and wellness back where it belongs: front and center.

More About Jo-Na: Jo-Ná’s life in entertainment began 23 years ago as background vocalist and songwriter and it took a fortuitous turn when she was not credited or compensated for her work. As a result, she committed her life to educating and protecting entrepreneurs through her work as lawyer, coach, instructor, and business advisor on entrepreneurship. She’s also a spiritual counselor, currently living in New Orleans after spending many years in New York City.

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📘 Books Mentioned: Pivot,

🔗 Resources Mentioned: Jo-Na on the web, Instagram: @jwilliamsesq, Pro Bono legal support, Goop feature: A Candle Ritual to Attract Love

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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020: Pricing Psychology with Jacquette Timmons