174: What Book Marketing has to do with Glass Blowing: Reflecting on Free Time’s 1-Year Bookiversary 🥂

Written By Jenny Blake

🎉  This week marks the one-year bookiversary of Free Time making its way into the world, and the two-year podiversary of launching this show. 🥂 As I reach these milestones, a question looms: Has the book writing, launching, and marketing been a success, as I would define it?

In today’s solo, let’s ride the mindset rollercoaster of launching something new into the world, and I share specific one-year sales stats for those who are curious—similar to episode 096: Book Sales Stats—One Month Post-Launch 🎉 that I know many of you appreciated :) But first: there's an important detour that we need to take. Listen in to find out and join me for the journey.

🌟 3 Key Takeaways:

  • Sometimes the “success” glass isn’t half empty or half full; remember, you created a glass! That’s the biggest accomplishment, no matter the external results.

  • Be wary of the “bar is always raising” hedonic treadmill of business success. Constantly shifting your personal or business goalposts back can prevent you from enjoying the success you have achieved.

  • Consider the creative’s journey as an infinity loop on its side: As waves of energy that ebb and flow across four phases; starting in the bottom left: rise, ride, release, retreat. You may cycle through these many times, even within any one part of the process (i.e. while in “marketing mode” for your work, you experience quiet moments and bigger surges of output and attention).

📝 Permission: Define success in a way that lifts your spirits, that helps you enjoy the vulnerable process of putting your creative work into the world.

✅ Do (or Delegate) This Next: Looking back on the last year, make a list to celebrate all the wins—large and small—that you’ve experienced in your business (or for any one creative project). Bonus: when you hit a big milestone or busiversary moment, do something fun to mark the occasion!

Super bonus: submit your business and/or any products (like a book or podcast) for industry awards. Most of the time, they don’t just fall from the sky—my dad and I call these Gretsky’s, after hockey player Wayne Gretsky’s famous line that, “You miss 100% of the shots you don’t take.”

📘Books Mentioned:

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https://itsfreetime.com/episodes/174

Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast. 

http://PivotMethod.com
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