084: Sprinkling the First 1,000 Serendipity Seeds of a Launch

There's so much energy and attention that swirls around during a launch, and I cannot thank you enough for helping create the momentum that we did! 

I've talked a lot about launching with ease and joy, generating magic and serendipity, not muscling through book marketing. I’ve also talked about sprinting through the finish, and the overwhelm that comes from wanting to give a big creative project every last drop of energy to help it succeed.Today I’m sharing my strategy of sending the first 1,000 serendipity seeds out into the world.

There are two weeks left for the Buy One, Get One, Give One promotion! Get (and give!) your copies before the end of April.

🌟 3 Key Takeaways:

  • Consider how you can generate early momentum with activities that are aligned with your values and strengths, the ones that energize you most.

  • Be interested in and aware of your success metrics, but not obsessed by them. Surrender to the joys of surprise as well.

  • Once you have planted your serendipity seeds—let them breathe.

📝 Permission: To give away more for free than you might be comfortable with at first. Trust that it will revv up your word-of-mouth engine. 

✅ Do (or Delegate) This Next: Precrastinate part of your next big project—what steps can you take now to clear up your schedule for surprises (good and bad) during the more intense deadline windows?

📘 Books Mentioned:

🔗 Resources Mentioned:

Related Podcast Episodes

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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085: Building an Aligned Audience with Brian Clark

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083: Breaking through Buyer’s Remorse—Never Lose a Customer Again with Joey Coleman