084: Sprinkling the First 1,000 Serendipity Seeds of a Launch

There's so much energy and attention that swirls around during a launch, and I cannot thank you enough for helping create the momentum that we did! 

I've talked a lot about launching with ease and joy, generating magic and serendipity, not muscling through book marketing. I’ve also talked about sprinting through the finish, and the overwhelm that comes from wanting to give a big creative project every last drop of energy to help it succeed.Today I’m sharing my strategy of sending the first 1,000 serendipity seeds out into the world.

There are two weeks left for the Buy One, Get One, Give One promotion! Get (and give!) your copies before the end of April.

🌟 3 Key Takeaways:

• Consider how you can generate early momentum with activities that are aligned with your values and strengths, the ones that energize you most.

• Be interested in and aware of your success metrics, but not obsessed by them. Surrender to the joys of surprise as well.

• Once you have planted your serendipity seeds—let them breathe.

📝 Permission: To give away more for free than you might be comfortable with at first. Trust that it will revv up your word-of-mouth engine. 

✅ Do (or Delegate) This Next: Precrastinate part of your next big project—what steps can you take now to clear up your schedule for surprises (good and bad) during the more intense deadline windows?

📘 Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business

• Pivot: The Only Move That Matters Is Your Next One

• Your First 1,000 Copies

• Published: The Proven Path From Blank Page To 10,000 Copies Sold

🔗 Resources Mentioned:

• BFF Community

• Article: 1,000 True Fans by Kevin Kelly

• Tim Grahl’s podcast: The Story Grid Podcast

• Chandler Bolt’s podcast: Self Publishing School

• Book Launch Strategist: Courtney Kenney

• Amazon’s New Releases in Time Management

Related Podcast Episodes: 

• 077: Happy Launch Day! Antonio Neves Guest Hosts (Part 1)

• 079: Behind the Launch with Antonio Neves (Part 2)

• 076: Seven Elements that Can Amplify Launch Stress

• 025: The Joys of Precrastination

• 028: When the Financial Tides Recede

• Pivot 045: Post-Launch Pivot Point + Visit From the Furry Rest Monster

• Deep Questions: Jenny Blake, Help Me Do Less!

🎁 Last call! Give yourself (and a friend) the gift of Free Time: Order your copy and submit proof of purchase to get complimentary audiobook access to the audiobook—this offer goes away at the end of April!

❤️ Enjoying the show? The best way to thank us is by leaving a rating or review. Consider becoming a podcast BFF and you’ll get access to a monthly Q&A call with Jenny, a private feed, and access to a community forum with fellow Heart-Based Business Owners.

💌 Subscribe to the Time Well Spent newsletter: http://itsfreetime.com/join

💬 I’d love to hear what’s on your mind! Take the Free Time listener survey

🗣 Submit a voice question or comment for future episodes: http://itsfreetime.com/ask

🎧 Make sure you’re subscribed wherever you listen to podcasts

📝 Check out full show notes and links from this episode and share it with a friend! https://itsfreetime.com/episodes/084