Time is not money.
Time is life force.

Jenny’s award-winning third book, Free Time: Lose The Busywork, Love Your Business is here!

 

“Stress is a systems problem. This was one of the more arresting statements I’ve read in a business book in a long time . . . an important vision of entrepreneurship freed from overload.”

—CAL NEWPORT
New York Times bestselling author of A World Without Email and Deep Work

“Hustle is dead. It never worked very well, and now it’s burning us out. Jenny Blake is back with a generous, helpful and more caring alternative.”

—SETH GODIN
Author of This is Marketing

 

Free Time: Lose the Busywork,
Love Your Business

Time is not money, time is life force.

Your time is far more precious than money.

It is your presence, your memories, your quality of life. For many, growth fueled by added stress is not worth the tradeoff. You have an urge to simplify and streamline.

Jenny Blake — Author of Free Time

Order your copy of Free Time

Looking to buy more than 10 copies?

Are you consistently doing the work that you and only you can do?

Maybe you, too, are beset by the Burdensome B’s: If you are bored, bottlenecked, burned out, or buried by bureaucracy, this book is for you.

If you, too, have flashes of entrepreneurial “Burn It All Down Mode,” you are not alone. After all, when you run your own business you are already paying a risk and pressure tax. So why stay shackled to outdated work structures that no longer work?

This book will teach you practical strategies to run your business to have more time and money, by building smarter systems. 

How can we earn twice as much in half the time,
with joy and ease, while serving the highest good?

This is the guiding question behind Free Time, a playbook to free your mind, time, and team for your best work. It is an invitation to reimagine how you run your business.

Free Time is not about floating through life as if on perpetual vacation. Free Time is about optionality: the ability to choose when you work, with whom, and on the projects that most excite you—on the work that you and only you can do.

If you already run a Delightfully Tiny Team™ or know you need to create one, this book will teach you how to operate even more efficiently while earning abundantly, so you can make your greatest contribution as a business owner.

💸 We’re on mission to set 50 million hours free . . .

After reading the book, Free Timers have:

  • Hired a Second Part-Time Virtual Assistant

    To create redundancy in the business in case the owner or long-time assistant were out for extended time.

  • Started Founder Time Fridays

    By clearing the calendar and not adding any new meetings on Friday to focus on the most strategic work (and time off with family!)

  • Been Choosier With New Clients

    Raised rates and unapologetically started saying no to clients that were no longer a fit (at the intersection of revenue, ease, and joy)

  • Hired an In-Person Assistant

    For help with things around the house, running errands, mailing packages, etc.

  • Revamped Podcast Production

    Hired a Podcast Producer and improved the recording (and delegating) process so the owner only shows up for 90-minute sessions resulting in two episodes!

  • Set-up Weekly Recurring DNS Blocks

    Created recurring Do Not Schedule (DNS) blocks twice per week. “Wow, did that help!”

  • One-Month Silent Meditation Retreat

    After hiring someone to help manage her content and community, Wade Brill (featured in the book and audiobook!) felt confident enough to take a one-month unplugged meditation retreat.

  • Shortened meetings from 30 to 15 minutes

    When others schedule 30 minutes, reply and ask if the topics can be covered in 15

  • Created a Mastermind with Fellow Business Owners

    All four participants read Free Time, and started implementing the principles together. For the full leader kit, visit http://itsfreetime.com/leaders!

  • Hired my First Full-Time Legal Associate

    For a Delightfully Tiny business law firm: the owner hired a full-time attorney and brought on a director of operations to start freeing even more of their own time from 1:1 client work.

  • Went "Pro" with Bookkeeping

    Instead of doing the books herself, one owner hired a new bookkeeper. After writing Free Time, I also transitioned over to Bench.co for more robust year-long support on accounting and tax prep.

  • Revamped Hiring Process

    After learning the hard way from team members who weren’t a good fit, this owner revamped their job description, written application (in Typeform), interview process, and paid project as a trial period.

  • Moved Team Meetings

    Now only on Thursdays, allowing for greater focus earlier in the week.

  • Booked Caveday Coworking for Founder Time

    Treating myself as my most important client by booking weekly sessions at Caveday.org to work on my business, not just in it.

What will you do with your newfound free time? Get your copy »

Jenny Blake, author of Pivot and cocreator of Google’s acclaimed Career Guru coaching program, is back with her signature blend of heart-based operating principles and practical tools. Free Time will show you how to move from friction to flow through the power of focus and smart systems.

 

 A more joyful business is within reach. Imagine: 

  • Empowering your Delightfully Tiny Team to answer their own questions before they ask you.

  • Harnessing your creative energy for the strategic projects that excite you most.

  • Operating efficiently and intuitively while earning abundantly, so you can make your greatest contribution as a business owner.

  • Traveling, going off the grid, or handling family emergencies without panicking that everything will fall apart while you are gone.

  • Working 10- to 20-hour weeks, delegating the rest to a part-time remote team.

  • Answering questions with relief, knowing you don't have to "own" the next steps.

⭐️ ⭐️ ⭐️ ⭐️ ⭐️

“This book is a revelation . . .

. . . a detailed road map for building a business that fulfills you and serves the world, leaving anxiety and burnout behind. Jenny Blake’s advice is both grounded and inspiring, and always connected to life as it is actually lived, at the human scale.”


—OLIVER BURKEMAN, author of The Antidote and Four Thousand Weeks

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Get Your Hardcover
Collector’s Edition

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What People Are Saying . . .

 

"A comprehensive efficiency guide for solo entrepreneurs and small-business owners . . . well written, applicable, and actionable. [Blake] delivers an entertaining, instructive reading experience. [Free Time is] an invigorating and informative time-management manual."

— KIRKUS REVIEWS

“A brilliant, insightful read that provides an actionable framework for reimagining the way we work.”

—MORI TAHERIPOUR, author of Bring Yourself

“As Jenny says, ‘how we bake is as important as what we make.’ Having run a multinational organization and now my own Delightfully Tiny Team, I know that Heart-Based Business is possible for organizations of any size, and we need it now more than ever.”

— HOWARD BEHAR, author of The Magic Cup and former president of Starbucks Coffee

 

“Wildy, wildly helpful. Imagine the most helpful entrepreneurial workshop you’ve ever attended, but held in an ice cream store with an infinite array of flavors.”

— SARAH YOUNG, author of Expansive Impact

 

“It is not about working harder, it is about working “right-er.” Bigger results, better flow, less effort; welcome to Free Time.”

— MIKE MICHALOWICZ, author of Profit First, Clockwork, and Get Different

 

"A practical, commonsense guide for business leaders and beyond."

— BOOKLIST

About Jenny Blake

 Jenny Blake is an author, podcaster, and keynote speaker who loves helping people move from friction to flow through smarter systems, powered by Delightfully Tiny Teams. Her third book, Free Time: Lose The Busywork, Love Your Business (Ideapress, March 2022), will help free your mind, time, and team to do more of your best work. Jenny’s previous book, Pivot: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, 2016), won the Axiom award for best business book in the careers category. Licensing clients for her programs include Google and CHANEL.

Jenny hosts two podcasts with over one million downloads combined: Free Time for Heart-Based Business owners, and Pivot with Jenny Blake to help others navigate change. After working at a Silicon Valley startup, then at Google for five years in coaching and career development, Jenny moved to New York City in 2011 to launch her own business.

Jenny lives in Manhattan with her husband and angel-in-fur-coat German shepherd. She loves yoga and buys too many books. Learn more and take the Free Time quiz at ItsFreeTime.com.

🎉 Free Time Inside

Many small business owners are beset by the Burdensome B's: bottlenecked, bored, or burned out. Running a business does not have to be so hard, or stressful, or overwhelming. The book is structured around Blake’s three-stage Free Time Framework, starting with a simple inquiry: Are you in friction or in flow? Wherever you encounter excessive friction, you will apply the Align-Design-Assign process.

Free Time Diagram: Friction vs. Flow
 

 This book will teach you:

  • The missing metric in financial reports: Time-to-Revenue Ratio (TtRr)

  • How to achieve escape velocity through smarter systems and doubling what you delegate

  • The myth of hard work for business owners: why hard work alone is not enough

  • DNA of projects: Jenny’s belief, “How we bake is as important as what we make.”

  • What it means to be high net freedom versus solely emphasizing high net worth.

  • The “time is money” trope keeping us stuck in outdated factory-system structures, even if self-employed.

  • How to time block and bake in batches—starting with blocking your calendar one year out

  • How to avoid Franken-stringing software while still developing stronger techtuition

  • Fiji Test: each team member continually makes themselves replaceable every day

  • Are you ready for your big break, or would your business break? Scaling strategies

  • How to structure Delightfully Tiny Teams for maximum flexibility

  • To solve for Sisyphean Systems and the crush of the inbound (i.e. email, social media, Qs from your team)

  • Relinquish your roles as Chief Everything Officer and All-Seeing Question Answerer

  • Jenny’s mantra, “Let it be easy, let it be fun”

  • Cultivating nonlinear breakthroughs through intuition, serendipity and surrender

  • How to create an externalized business mind, and why Jenny uses Notion for this