261: Cringe-Free Launches and Evergreen Sales Considerations with Anne Samoilov
If you’re anything like me, you may find conducting online launches for your programs or events exhausting and sometimes even cringe-inducing. Thankfully, today’s guest, Anne Samoilov, is here to help!
Anne is a long-time expert in the space who has helmed product launches for Laura Roeder, Marie Forleo, and Jonathan Fields. Today, we’re talking about why some of us find big, splashy launches so draining; how to set up automated or evergreen launches (and her take on the pros and cons of these); how to find non-cringey launch strategies; be willing to take on clients or projects that have nothing to do with your business.
More About Anne: Anne Samoilov is a launch strategist and VFX Producer. She started her work online as the creator of Fearless Launching, an online training program that teaches impact-driven entrepreneurs how to create simple, streamlined, and standout launches without relying on templates or cookie-cutter strategies. She has also led the VFX teams for TV shows on Paramount Plus and Starz. Check out Anne’s podcast, The Fearless Launching Show, where she shares insights and tips on how to have an amazing product or business launch—your way.
🌟 3 Key Takeaways
Evergreen or Automated Launches: a person who is interested in what you do → signs up for a free interactive event (a webinar, challenge, email series, video series, etc.) → at some point, you make an offer by sending them to a sales page. They can do all this on their own schedule.
Do people actually know what you offer? Three ways to make sure: communication (webinar, mini-course, offer in your thank you pages, newsletter P.S.), website updates (bio, announcement bar, pop-up, work with me page), other people (free workshop for their audience, podcast guesting)
Get in front of other audiences by doing a workshop (webinar) tour: You can offer the host an affiliate commission for sales. Give both audiences a heads-up that you have a relationship.
📝 Permission
To take on clients or projects that have nothing to do with your business; it can bring in revenue and reconnect you with latent skills.
✅ Do (or Delegate) This Next
Spruce up your thank you pages! Put your bio, mention ways to work with you, offer a freebie. Bonus: create a launch library with some of the copy that has worked best from previous launches.
🔗 Resources Mentioned
Content Sprints: Stephanie Huston
BFF Workshop: How to Batch + Create Your Annual Content Calendar with Stephanie Huston
People: Catherine Just, Marie Forleo, Jeff Walker
Tools: Notion, Deadline Funnel
📚 Books Mentioned
🎧 Related Episodes
Anne’s Fearless Launching Show
BFF Workshop: How to Batch + Create Your Annual Content Calendar with Stephanie Huston
Free Time: 064: The Vulnerability of Launching
157: Downshifting to a Delightfully Part-Team Team with Laura Roeder
107: How to Know When You’ve Gotten Pricing Wrong and 020: Pricing Psychology with Jacquette M. Timmons
084: Sprinkling the First 1,000 Serendipity Seeds of a Launch
Pivot: 047: Live Fiercely, Study Deeply . . . While Earning a Living — with Jonathan Fields
358: Crossing the Cringe Chasm when Taking Career and Creative Risks with Henna Pryor
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