117: Tiny Marketing Actions with Pamela Slim

Do you shy away from marketing and metrics, or have trouble figuring out more of your ideal clients? If so, this conversation will give you just the boost you need!

Join me and longtime friendtor Pamela Slim (the one who gave me the courage and encouragement to leave my comfy corporate life back in 2011) as we discuss shifting out of empire culture toward ecosystem culture, identifying watering holes for your ideal community members, working with “PB&J partners,” being the weirdo in the room, and prioritizing outreach even if you’re introverted.

More About Pam: Pamela Slim is an award-winning author, speaker and business coach who works with small business owners ready to scale their businesses and IP. She is the author of Escape from Cubicle Nation, Body of Work, and The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You, and TEDx speaker on Finding Purpose in the New World of Work. She also hosts The Widest Net podcast where she shares the many ways entrepreneurs and small business owners can build a thriving business.

🌟3 Key Takeaways:

• Empire culture vs. ecosystem culture: Focus on creating an environment of amazing, related services to help your ideal client solve their problem/s.

• Brainstorm a list of Tiny Marketing Actions: “Small daily marketing actions, delivered consistently over a long period of time, to build your brand, your business, and your bank account.”

• Don’t be afraid to be the weirdo in the room: “Instead of clustering with the same group of friends who all promote each other's stuff for years on end in a tightly controlled environment with rigid rules for participation (mostly requiring that you promote each other's stuff even if you don't necessarily think it works), look for places where [you] can learn as much as [you] can from customers who have problems that interest [you].”

📝Permission: Drop the socialization that tells you that you should be in a different place than you are, doing more, feeling guilty for what you haven’t done; the shame that builds up around making a plan and falling off course. Release and drop anything you didn’t do and look forward.

✅Do (or Delegate) This Next: Make a list of three possible PB&J partners—ones that offer highly complementary services to your ideal customers. Bonus: Send a love note to someone whose work you admire! 

📘Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business

• Pivot: The Only Move That Matters Is Your Next One

• Escape From Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur

• Body of Work: Finding the Thread That Ties Your Story Together

• The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

• Quiet: The Power of Introverts in a World That Can't Stop Talking

• Bittersweet: How Sorrow and Longing Make Us Whole

• Year of Yes: How to Dance It Out, Stand In the Sun and Be Your Own Person

🔗Resources Mentioned: 

• Pam on the web, LinkedIn, Twitter, Facebook

• Pam’s Podcast: The Widest Net

• Widest Net Workbook

• Ted Talk: Finding Purpose in the New World of Work

• Article: Are You Squeezing Through the Eye of a Needle?

• Kolbe Assessment, 

• Design Firm: Wayward Kind

• Free Time Operations Dashboard

• Software and Apps: Notion, Dubsado, Zapier, Kajabi

🎧Related Podcast Episodes: 

• 101: Run Your Business with Exquisite Greatness and Tiny Art Projects with Alexandra Franzen

• 111: Building a Second Brain with Tiago Forte

• 108: How to Run a Scaled Coaching Team with Notion

• 088: Why I Moved from Asana to Notion for Task and Project Management

• 034: Organizing Research and Ideas - Notion Walkthrough #1

• 036: Shaping Big Ideas - Notion Walkthrough #2

• 038: Tracking Progress Toward Finishing a Book (or Big Idea) with an Essay Tracker - Notion Walkthrough #3

 💻 Access Free Time episode transcripts on Podscribe »

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