008: Honor Thy Label with Gero Leson of Dr. Bronner
It’s the soap with unforgettable packaging: tiny print with big messages. That’s Dr. Bronner’s — a company that instantly captivated me with their 6 Cosmic Principles centered around the idea of “All-One.” Their “Cosmic Principles define our most important relationships, and guide us in everything we do, from soap-making to peacemaking.” Check out the Heal Soul label for just one recent example, on supporting psychedelic-assisted therapies. Join me in conversation with Dr. Gero Leson, VP of Special Operations and author of Honor Thy Label, on navigating the complexity of a global values-based business that truly walks its talk.
More about Gero: Dr. Gero Leson is Vice President of Special Operations at Dr. Bronner’s, the top-selling brand of natural soaps in North America. After joining the company in 2005, he helped it transition to sourcing all its major ingredients directly from certified fair trade and organic projects. Under his leadership, Dr. Bronner’s has become a pioneer in the global movement to establish socially just and environmentally responsible supply chains. His new book is Honor Thy Label: Dr. Bronner’s Unconventional Journey to a Clean, Green, and Ethical Supply Chain. Gero even got his own label and soap related to the book! Check it out here :)
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📘 Books Mentioned: Pivot, Honor Thy Label
🔗 Resources Mentioned: Gero on the web, Twitter: @DrBronner, Instagram: @DrBronner, Cosmic Principles, Journey to Serendipol (Video), Can Fair Trade and Organic Soap Fix Capitalism? (Article)
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