009: Why I Decided To Run Ads

For the first time this month after six years of podcasting, you may notice something new: ads. This week I’m sharing my behind-the-business logic on “going pro,” with ads as one piece of my strategy to turn this show into a primary source of income. That way I can dedicate more time and energy to it, creating the best possible content for all of you!

I share why I switched to Megaphone for hosting, and why I opted into their ads marketplace despite years of resisting ads in general (a big piece of that was not wanting to negatively impact your listening experience!). My thoughts on host-read ads haven’t changed: I must authentically love and use that product or service in order to talk about something with full integrity.

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