049: Simplifying Complex Ideas with Alex Osterwalder

"We don't write books, we craft spreads." Dr. Alex Osterwalder and his book co-authors pioneered the landscape, full-color, creative visuals format for simplifying complex business ideas. They consider every page of their books as a user interface, optimizing for simplicity, clarity, and fun. "Visuals don't become lipstick on a pig, they become an essential part of the reader's experience."

There's good news and bad news today: the good news, I know you will love what Alex shares about simplifying complexity. The bad news? My track didn't record! So consider this a masterclass of sorts :)

More About Alex: Dr. Alexander (Alex) Osterwalder is one of the worldโ€™s most influential innovation experts whose work has changed the way established companies do business and how new ventures get started. His company Strategyzer provides online courses, applications, and technology-enabled services to help organizations effectively and systematically manage strategy, growth, and transformation.

Alex is the co-author of a suite of beautifully designed bestselling books in the Strategyzer Series including Business Model Generation, Value Proposition Design, Testing Business Ideas, The Invincible Company, and his latest, High-Impact Tools for Teams.

โค๏ธ Enjoying the show? The best way to thank us is by leaving a rating or review. Free Time is listener-supportedโ€”consider donating to become a podcast BFF and youโ€™ll get access to a monthly Q&A call with Jenny and private feed.

๐Ÿ“˜ Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot, The Invincible Company, High-Impact Tools for Teams.

Related Books: The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, Design the Life You Love: A Step-by-Step Guide to Building a Meaningful Future

๐Ÿ”— Resources Mentioned: Alex on the web, Twitter: @AlexOsterwalder and @strategyzer, Hemingway Editor App,

๐ŸŽ™ Related Episodes: Pivotโ€”244: Design The Life You Love with Ayse Birsel

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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050: Business-Building Metaphorsโ€”Are You Running a Machine, House, or Restaurant?

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048: Ten Timeless Content Principles