089: Is the Podcast Market Too Saturated? Featuring Megan Dougherty of One Stone Creative

Written By Jenny Blake

Don’t bother starting a {business, blog, podcast}, the market is already too saturated! That limiting sentiment gets thrown around a lot—not least of which by our own mind. But just as there is always room to make new friends, so too can you find your best fit audience. 

This week Megan Dougherty, co-founder of One Stone Creative and host of The Business Podcast Blueprint, takes over the pod again to share the benefits of podcasting, even within a seemingly-saturated topic. 

More about Megan: Megan Dougherty is a digital market strategist with a background in online business development and course creation. She joined forces with Audra Casino, a veteran of 20 years in broadcast radio to create awesome company podcasts that meet business objectives for entrepreneurs and marketing professionals. One Stone Creative recently launched the Podcast Social Club, where people who like making content more than sharing it get the support and instruction they need to build traction on social media.

🌟 3 Key Takeaways:

  • More podcasts mean more of all of the variables that lead to success in podcasting. Don’t be afraid of a crowded market!

  • Become a member of the podcasting community in your space by inviting other hosts on your show, and pitching yourself as a guest on theirs.

  • Determine what specificity you can add to even a crowded space: what unique talents and interests will you build into your show?

📝 Permission: To enter the fray of a popular topic area, knowing your success in podcasting is measured by much more than downloads.

✅ Do (or Delegate) This Next: Find the top ten podcasts on your topic and listen to a few episodes. Pull two ideas from each to create a well of episode ideas for your own show. 

📘 Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot: The Only Move That Matters Is Your Next One 

🔗 Resources Mentioned: 

Related Podcast Episodes: 006: Going Pro on Podcasting with Jordan Harbinger 


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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast. 

http://PivotMethod.com
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