124: JB’s 5 C’s System for Content Curation and Production

How often do you feel blocked when it comes to creating new content? If you want to be more consistent and confident, today I’m sharing the 5 C’s System that I use to create 12 podcast episodes a month, two newsletters, and bonus content for my private BFF community. Ongoing Public Original Thinking is a central part of my business, and this is my ever-evolving system that facilitates it. 

🌟 JB’s 5 C’s System for Content Production:

1. Carve out time for consuming content that energizes you each day - it doesn’t have to be directly related to your business.

2. Follow your curiosity and set things aside in an “inspiration box” for physical items, or a folder or board for digital. 

3. Add snippets to a collection bucket, and tag them with topics and categories so you can find things easily later.

4. Tag content in your collection bucket specifically for your content calendar so you know what you’ll be sharing when.

5. See yourself as a qualified curator and share regularly!

📝Permission: Not to be a genius in the moment you’re trying to create content. You also have permission not to be an End-All-Be-All Expert. Lean on the identity of Qualified Curator instead.

✅Do (or Delegate) This Next: Create a collection bucket if you don’t already have one!  

📘Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business 

• Pivot: The Only Move That Matters Is Your Next One 

• The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

🎧Related Podcast Episodes: 

• 111: Building a Second Brain with Tiago Forte

• 034: Organizing Research and Ideas — Notion Walkthrough #1

• 069: XYZ with Allan Dib 

• The Tim Ferriss Show Transcripts: Tim Urban (#283)

• Pivot 146: How to Rapid-Prototype a Course

• Pivot 281: Feeling Impostery? Become a Qualified Curator Instead of an End-All-Be-All Expert (5/29)

• Pivot 196: Agile Public Original Thinking
  

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