147: How to Set Up Brand Partnerships with Justin Moore
If you’re a business owner thinking, “My platform is too small to land sponsors,” today’s guest will encourage you to think again. Instead of counting yourself out purely because of the numbers—consider shifting your mindset from how you can help brands to how you can serve your audience best.
In this conversation, sponsorship coach Justin Moore shares his hard-earned wisdom on forming mutually beneficial partnerships between brands and creators. He shares tons of tactics on the power of specificity, creative partnership approaches, why you shouldn’t put prices in your media kit, the halo effect, and so much more. As Justin says when it comes to working with brand partners, “You’re not just a creator, you are a consultant.”
More About Justin: Justin Moore is a Sponsorship Coach and founder of @CreatorWizard, a school and community dedicated to teaching others how to find and negotiate dream brand deals. He has a unique perspective on how brands choose which influencers they will partner with and those they will not. Justin is on a mission to enable creators to land 1 million paid brand partnerships by 2032.
🌟 Key Takeaways:
What brands will help solve the problems that you know (from asking them!) that your audience has? The brand can become the conduit to help solve those problems via your community’s relationship with you.
Pricing for sponsorships depends on which of three goal types the brand has in mind: conversions, content repurposing, or brand awareness. Do not list prices in your media kit! Instead, you can include three tiers of deliverables (good, better, best) and first ask for their budget range for those tiers.
If you believe brand partnerships are an important marketing tactic for your business, develop in-house competency in negotiating and delivering the deals.
📝Permission: Take a breath and think about the present moment. Celebrate the business success you have already achieved.
✅Do (or Delegate) This Next: Conduct a survey or run a poll on IG to ask your audience about their lives: What is keeping them up at night? Where are they consuming your content? What brands and products are you using and loving right now that might help your audience with where they’re at?
📘Books Mentioned: Free Time: Lose The Busywork, Love Your Business, Pivot: The Only Move That Matters Is Your Next One
🔗Resources Mentioned:
Justin on the web, YouTube, IG: @creatorwizard, Twitter, Facebook, newsletter
CreatorWizard Courses: Brand Deal Wizard, Gifted to Paid
Tools: ConvertKit, The Sponsorship Wheel: 8-Step Framework
🎧Related Podcast Episodes:
139: Paid Newsletter Secrets and Organizing Knowledge with David Elikwu
107: How to Know When You’ve Gotten Pricing Wrong with Jacquette M. Timmons
The Nathan Barry Show: 068: Justin Moore – Game-Changing Newsletter Sponsorship Strategies
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