What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends?

These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow.

What is the Ultimate Marketing Engine? As John says, "A successful customer."

How do you determine your true capacity, one that takes your whole life and family into consideration, and then build a streamlined business model to support it? That's the focus of this conversation with Ashley Gartland, who helps service-based business owners scale sustainably.

Jo-Ná’s aha-moment came five years into running her law practice, at a time when in theory she was thriving: serving the most successful “famous” entrepreneurs in her industry, with 11 employees and more work than they could handle. And yet, that crush of work with lax boundaries led her straight to burnout.

Unsure how to step out of the operations to take a break, Jo-Ná started subconsciously sabotaging her business—just so she could feel free again. Now, five years later, she is thriving and more energetically aligned with her practice and clients than ever. Jo-Ná reconnected with her love of being a lawyer (and now a spiritual counselor), after making crucial business model shifts that put her own joy and wellness back where it belongs: front and center.

What is your relationship to your business? If you look at it as a partnership, how well is it serving you and vice versa? What are the patterns? What are you missing? How much of pricing is math and how much is mindset?

That's what we're digging into in this juicy conversation with financial behaviorist Jacquette M. Timmons. Jacquette focuses on the human side of money — to help you see that you don't manage money - you manage your choices around money. She'll also explain why the idea of "charging what you're worth" is toxic.

In addition to being the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate, Jacquette is the creator of programs like The Comfort Circle™ dinner series, her quarterly Pricing Made Human™ workshop, and host of the More Than Money podcast.

Leanne Hughes is a brilliant, bright light in the world based in Brisbane, Australia. Along with her smarts and expertise, she truly embodies putting serendipity to work as a business strategy. You are going to love the origin story that launched her podcast, and how she has connected with some of the most well-known people in the speaking and consulting industries to accelerate her business and personal growth.

More About Leanne: Leanne Hughes is an international facilitator, trusted advisor and speaker who loves creating unpredictable workshop experiences that predictably work. She combines her experience in marketing and her passion for group dynamics, with her education in psychology to help leaders dramatically improve their teams' performance. Based in Brisbane, Australia, Leanne has partnered with organisations all around the world (in-person and virtual) and believes in a strengths-centred approach to learning and development.

Josh Kaufman is a longtime friendtor who I admire for his streamlined approach to running his business in a way that supports family life and creative solitude. His research focuses on business, entrepreneurship, skill acquisition, productivity, creativity, applied psychology, and practical wisdom. His books have sold over a million copies worldwide, and in this episode we're celebrating and discussing the 10 Year Anniversary edition of his bestselling book, The Personal MBA: Master the Art of Business.

Josh's unique, multidisciplinary approach to business mastery and rapid skill acquisition has helped millions of readers around the world learn essential concepts and skills on their own terms. Josh's TEDx talk on The First 20 Hours is one of the top 25 most-viewed TED talks published to date, with over 22 million views on YouTube.

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