037: The Ultimate Marketing Engine with John Jantsch

What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends?

These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow.

What is the Ultimate Marketing Engine? As John says, "A successful customer."

More About John: John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology.

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📘 Books Mentioned: Pivot, Pivot, Free Time: Lose The Busywork, Love Your Business, The Ultimate Marketing Engine, Duct Tape Marketing Revised and Updated, The Referral Engine: Teaching Your Business to Market Itself, The Self-Reliant Entrepreneur, Subscribed, Retention Point, The Practice of Management

🔗 Resources Mentioned: John the web: Duct Tape Marketing, Twitter: @ducttape, Facebook: Duct Tape Marketing, Akimbo Podcast

🎙 Related Episodes: 016: IP Licensing with Lee LeFever, Pivot—145: The Self-Reliant Entrepreneur with John Jantsch and 70: Build a Referral Engine with John Jantsch

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