What would it be like if you became the only business that mattered to your customers? How can you get 100 percent of the people who eventually buy your products or services to tell their friends?

These are some of the powerful questions John Jantsch poses in his latest book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He walks us through how to scale by ensuring transformation for your customers and clients. You grow as they grow.

What is the Ultimate Marketing Engine? As John says, "A successful customer."

**What makes you come alive? More specifically, how do you *uniquely* *exert effort*—for no other reason than the way it makes you feel?** as Jonathan shares in his new book, [Sparked](https://amzn.to/3BS9hBj), we’re all born with a certain “imprint” for work that makes us come alive. This is your "Sparketype®," your DNA-level driver of work that lets you know, deep down, you’re doing what you’re here to do.

Why are we so afraid of standing out? Being disliked? Trying business or marketing experiments that might fail? Jenny's longtime friendtor Mike Michalowicz is back sharing strategies behind his latest book, Get Different: Marketing That Can't Be Ignored!