032: Courageous Marketing With Mike Michalowicz
Why are we so afraid of standing out? Being disliked? ****Trying business or marketing experiments that might fail? Jenny's longtime friendtor Mike Michalowicz is back sharing strategies behind his latest book, Get Different: Marketing That Can't Be Ignored!
More about Mike: Mike Michalowicz ****(pronounced mi-‘kal-o-wits) is a business author with a clear mission: Eradicate entrepreneurial poverty. Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market.
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📘 Books Mentioned: Pivot, Get Different: Marketing That Can't Be Ignored!, The Courage to Be Disliked, Giftology, Atomic Habits, The Comfort Crisis, Rejection Proof, Fix This Next, Clockwork, Profit First, The Pumpkin Plan, Surge, The Toilet Paper Entrepreneur
🔗 Resources Mentioned: Mike's (hilarious!) website: Mike Michalowicz, Instagram: @mikemichalowicz, Twitter: @MikeMichalowicz, Apps: PictureThis and Picture Insect
🎙 Related Episodes: 024: Missing Mojo, Pivot podcasts: 164: Fix This Next (And Stop Keeping Up With The Entrepre-Joneses) with Mike Michalowicz, 37: Surge: How to Spot and Ride Trend Waves
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