**What makes you come alive? More specifically, how do you *uniquely* *exert effort*—for no other reason than the way it makes you feel?** as Jonathan shares in his new book, [Sparked](https://amzn.to/3BS9hBj), we’re all born with a certain “imprint” for work that makes us come alive. This is your "Sparketype®," your DNA-level driver of work that lets you know, deep down, you’re doing what you’re here to do.

Why are we so afraid of standing out? Being disliked? Trying business or marketing experiments that might fail? Jenny's longtime friendtor Mike Michalowicz is back sharing strategies behind his latest book, Get Different: Marketing That Can't Be Ignored!

Four Thousand Weeks. Author Oliver Burkeman is asking us to reconsider what it means to “manage time." The conveyor belt of tasks is infinite, but our time most certainly is not.

Instead, Burkeman says the most fundamental question is: “What would it mean to spend the only time you ever get in a way that truly feels as though you are making it count?

And equally powerful: “In what ways have you yet to accept the fact that you are who you are, not the person you think you ought to be?”

**How on earth can you justify a luxurious hotel stay in your own city?** If you enter it with intention and clear outcomes, the real question becomes how can you *not*?

The truth is, even if all you did was rest and recharge, that would be a priceless "win" enough. But workcations can also be super powerful for shifting your energy, harnessing focus and flow, and generating your best work.

In this solo episode—recorded in a hotel room, where else?!—I'm sharing my thought-process for why these staycations have been so helpful for my most important projects (except for scheduling a batch of podcast interviews on a day when it turns out there's a jackhammer next door to my room).