076: Seven Elements that Can Amplify Launch Stress

Without conscious reframing, launching can quickly tip toward stressful. Writing and launching a book is a privilege, so I hesitate to harp too much on how hard it can be. Whenever I feel stress climbing, I remind myself to find the joy and ease, to reconnect with gratitude for that exact stage of the process.

That said, launches still have a way of snowballing stress! Today I’m breaking down seven reasons why, and five strategies for reducing the inevitable stress at the edge of a major—and majorly rewarding—challenge.

Key Takeaways:

• Is your business ready to catch the interest that goes along with a launch? Invest in your systems and processes in advance so you are ready for the influx.

• Gamifying short term goals, like counting reviews and shares, can be fun - but if it adds to your stress, let go of them, and the outcomes they represent.

• Acknowledge and accept the stress you want to keep in your work. Some stress is worthwhile, so be intentional about what creates it and remember it is short term.

⭐️ Permission: Drop half of the nice to haves for whatever project you are currently stressing out about.  

👉 Do (or Delegate) This Next: Book in your breaks. At least a week (and preferably two) before and during your next big launch or project. Take even more time afterwards. You won't regret having that time set aside; in fact, your future self will be thanking you!

📘Books Mentioned:

• Free Time: Lose The Busywork, Love Your Business

• Pivot: The Only Move That Matters Is Your Next One

• Life After College

• How to Begin

• Flow: The Psychology of Optimal Experience

🔗Resources Mentioned: 

• Book Launch Consultant: Courtney Kenny

• Podcast Production: One Stone Creative

• Social Media: Huston.love

• Article: What is an MVP by Eric Ries

• Article: The Dip and Knowing When to Quit by Seth Godin

Related Podcast Episodes: 

• 2 Pages with MBS Episode 79: How to Begin: MBS interviews MBS

• Free Time Episode 031: Eleventh-Hour Creative Gremlins

• Free Time Episode 052: Perceived Capacity vs. Actual Capacity

• Free Time Episode 064: The Vulnerability of Launching

🎁 Give yourself (and a friend) the gift of Free Time: Preorder and submit proof of purchase to get early access to the audiobook as part of the Buy One, Get One, Give One bonus!

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