101: Run Your Business with Exquisite Greatness and Tiny Art Projects with Alexandra Franzen

How has Alexandra Franzen built two thriving businesses without social media? By delivering work with a quality I like to call “exquisite greatness.” She treats every marketing initiative like a tiny art project, something to get excited about rather than a draining chore to dread—and no, it doesn’t require social media. As Alex shares, according to a Nielsen study, 92% of customers purchase products or services because of a recommendation from someone they know.

More About Alex: Alexandra Franzen is a bestselling author, award-winning editor, and entrepreneur based in Hawaii. She’s the co-founder of Get It Done, a company providing writing coaching, editing, proofreading, cover design, publishing, and distribution services for clients who want to write a book. She writes one of my favorite newsletters at AlexandraFranzen.com, and runs a popular Tiny Book Course. Alex deleted all of her social media accounts eight years ago as she describes in her forthcoming book, Marketing Without Social Media.

🌟 3 Key Takeaways:

  • Being excellent at what you do is the best way to get more clients and revenue.

  • Do less and do it better. There is always another layer of simplicity you can reach with your work.

  • Flex your asking muscle. Remember that what you are asking for is usually a win-win and you will be giving as much as you receive. 

📝 Permission: Give yourself a raise! If you are excellent at what you do, significantly increase what you charge.

 

✅  Do (or Delegate) This Next: If you’re stressed by social media, take a break; stop for a week and see how it feels. It’ll be fine. It might even be great, allowing you to focus on creating tiny art with your business communications instead. 

📘 Books Mentioned:

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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