155: How to Run Strategy Sprints + Scale by Certifying Coaches with Simon Severino

What’s the right thing to do, and how do we do it quickly? In this conversation with Strategy Sprints founder Simon Severino, we cover: Why you shouldn’t start with your ideal avatar; setting daily, weekly, and monthly strategy planning (and measuring) habits; how he scales his business through certified Strategy Sprints® Coaches; creating self-healing loops, and greater resilience by tying roles to revenue.

More About Simon: Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently, which results in sales that soar. Simon is the CEO and founder of Strategy Sprints which is a global team of certified Strategy Sprints® Coaches that offers a customized strategy to help clients gain market share and work in weekly sprints, which results in fast execution. He is also the host of the Strategy Sprints podcast, a Forbes Business Council Member, an Entrepreneur Magazine contributor, and a Duke Corporate Education member.

🌟3 Key Takeaways:

• A 90-day sprint consists of 12 one-week sprints, each with 3 key measurement goals: one each for sales, operations, and marketing.

• Work backward to determine your ideal avatar: start helping people solve problems, then review what was the most fun and the most profitable.

• To build a lean, resilient process that can scale easily, make sure to establish self-healing loops and self-correcting mechanisms — with costs coming directly from profits, rather than being front-loaded.

📝Permission: Drop the idea that you have to do more. You don’t. Follow your process, and good things will result.

✅Do (or Delegate) This Next: Think about your next 90 days and identify daily, weekly and monthly habits you want to institute. Bonus: choose one numerical goal for each of the three key categories: marketing, sales, and operations.

📘Books Mentioned: 

• Free Time: Lose The Busywork, Love Your Business

• Pivot: The Only Move That Matters Is Your Next One

• Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business by Simon Severino

• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp

• Traction: Get a Grip on Your Business by Gino Wickman

• It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson

• Rework by Jason Fried and David Heinemeier Hansson

• The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham

🔗Resources Mentioned: 

• Simon on the web, IG: @strategysprints, Twitter, LinkedIn, Facebook

• Simon’s Podcast: Strategy Sprints

• Jenny’s 2-Day Strategy Sprint Template

• ISO Certification

🎧Related Podcast Episodes: 

• 061: Scaling Boutique Businesses with Greg Alexander

• 016: IP Licensing with Lee LeFever

• 140: How to License Your IP (Intellectual Property)

• 122: My Top 5 Sources of Recurring Revenue

• Pivot: 126: How We Ran Our 2-Day Strategy Sprint (with Template)

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