156: 8 Idea Generation Strategies

Written By Jenny Blake

I had high hopes for the first couple of weeks of the year, but I rang in 2023 in bed, completely uninspired by goals or ideas—anything beyond a desire to get healthy and feel human again, let alone any loftier business aims. Taking a (very loud) hint from the universe, I settled on the theme THRIVE as my focus to start the year.

One of the most common replies to my “wave a magic wand and fix one thing in your business” question when people access the Free Time Toolkit is for help with idea generation. In a meta move—seeing as I was in need of those very strategies myself to create this episode—today I am sharing 8 of them here with you!

Don’t forget, you can always share a question or your favorite time-saving system by leaving me a voice memo at http://itsfreetime.com/ask.

🌟8 Idea Generation Strategies:

  1. Maintain a collection bucket for when you’re reading, watching or have-on-the-go ideas. 

  2. What is true now? Look for Truth While It’s Fresh or Share When Solved moments.

  3. Always Be Listening (ABL). Systematize your listening through forms and ongoing input.

  4. Synthesis: Introduce a new concept by fusing different ideas together through metaphor.

  5. Be a contrarian: What is everyone talking about right now, and what is your take?

  6. What tropes or industry cliches drive you crazy? 

  7. Be a trend spotter: What is happening now that you have a heightened sensitivity to?

  8. Get quiet: What can come through only me? How can I serve as a messenger? 

📝Permission: Lean on your audience and friends when creatively stuck. Explicitly ask for Q&A submissions, or get quiet and tap into the collective consciousness to create what you most need to hear in this moment. What’s the “love letter” you want to write or say if you were sitting across from one of your business besties (or your ideal reader or listener) in a coffee shop?

✅Do (or Delegate) This Next: Create an “always be listening” form (or field on an existing form asking about your audience’s biggest question or challenge) if you don’t already have one. For more on this, get your copy of Free Time and check out Chapter 13! 

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast. 

http://PivotMethod.com
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