240: 3 Ingredients to Fill a Program Faster When Launching (BFF Bonus Replay)

If you have been in business for any amount of time, then you know the feeling when a launch just isn’t working. The sales are crawling, you start doubting yourself, wondering if you created the right thing in the first place, if you built a big enough audience to sell anything at all.

All kinds of additional questions and insecurities follow when sales aren’t flowing: is that the offer that’s off? Your sales page invitation letter? The pricing? Is it you?

It’s so hard not to get a big morale dip in the middle of the sales dip during a launch. So this month’s bonus is on a few strategies that I’ve picked up over the years.

This is a replay of our bonus episode 💯 for the BFF Community. ✨ If you have the means and it feels joyful to support me and this new body of work, you can subscribe as a paid or Founding Member here 🙏 Huge thanks to those of you who have already joined and commented — it means the world to me!

💬 What helps you “sweeten the pot” to get momentum when launching?

What helps you get over any morale dips or vulnerability hangovers along the way?

⭐️3 Key Ingredients

Once you have an irresistible offer, try adding a:

  1. Deadline

  2. Discount

  3. Limited number of spots

📝 Permission

To defy the Business Police and trade time for money if it helps you fill the first crucial spots in a program. Everybody wins! Your early enrollees will be thrilled, and you’ll get key insights to help design an even better experience with their needs in mind.

📚 Books Mentioned

🎧 Related Episodes

🔗 Resources Mentioned

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✍️ Check out Jenny’s personal business essays on Substack, Rolling in D🤦🏻‍♀️h

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📝 Check out full show notes and share with friends: https://itsfreetime.com/episodes/240

Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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241: Finding Freedom and Financial Reciprocity through a Paid Newsletter with Nic Antoinette

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239: “Don’t Wait Until You’re an Expert” — Scratch Your Own Curiosity Itch with Nir Eyal