163: Leveraging Idea Kernels to Create Compelling Content with Khe Hy

Prolific punchy pontificator Khe Hy—creator of the $10K work accelerator and Supercharge Your Productivity—returns to the pod to share his strategy for collecting inspiring content, repackaging interesting tidbits, and regularly hitting “publish” on his newsletter, RadReads

Today we’re talking about idea kernels: micro-ideas that can be elaborated upon and turned into different kinds of content that help you connect with your audience, and your fellow creators. If you haven’t already, be sure to check out Khe’s earlier episode on 129: The $10K Work Framework.

More About Khe: Khe Hy is the founder and CEO of RadReads, an online education company that helps professionals lead productive, examined, and joyful lives. Khe is creator of the $10K Work productivity method and teaches the popular cohort-based course Supercharge Your Productivity. RadReads provides guides, trainings, and coaching for over 36,000 professionals to help them gain back free time, scale their impact and make their little dent in the universe.

Before founding RadReads, Khe spent 15 years working on Wall Street and was one of the youngest Managing Directors at BlackRock. He's been called Oprah for Millennials by CNN, and his work has been featured in the Wall Street Journal, TEDx, Barrons, Time, and Quartz.

🌟3 Key Takeaways:

  • If you’re collaborating on making content, create rules for decision-making that your team members can follow.

  • Are you telling yourself any stories that aren’t serving you? For example, that you can only be a certain kind of creative or productive at a certain time or under certain conditions? Are they really true?

  • If you have a large enough audience, social media sites, like Twitter and IG, can be a great place to test idea kernels. The feedback is immediate and can help you decide whether or not to develop a small idea further, repurposing it in a style best suited to the different platforms. 

📝Permission: To not be consistent. If that consistency bugaboo takes over, it can suck the life out of the process for you. When you get stuck, Create content based on kernels from other people's work to help them gain more visibility and to build a deeper relationship with them.

✅Do (or Delegate) This Next: Set yourself up to find idea kernels that resonate with your audience by looking at what they’re consuming: their top ten podcasts or YouTube channels or Substacks. Follow the fun and look at what is interesting to you as well. 

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Jenny Blake

Jenny Blake is a career and business strategist and international speaker who helps people people organize their brain, move beyond burnout and create sustainable careers they love. She is the author of PIVOT: The Only Move That Matters Is Your Next One (Portfolio/Penguin Random House, September 2016). Jenny left her job in career development at Google in 2011 after five and a half years at the company to launch her first book, Life After College, and has since run her own consulting business in New York City. Find her on Twitter @Jenny_Blake and subscribe to the Pivot Podcast

http://PivotMethod.com
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162: Should You Self-Publish? (Part One)